How to Find a Website URL and Perform Three Simple Audits Yourself

How to Find a Website URL and Perform Three Simple Audits Yourself

When prospecting or analyzing a business, finding the website URL and conducting basic audits can provide valuable insights into its performance, SEO health, and competitive standing. Here’s a step-by-step guide to help you locate a website URL and perform three simple audits using free tools.

Step 1: How to Find a Website URL

1. Search on Google:

   • Use the business name and location in your search query. For example:

     • "Weezle Marketing New York website"

   • If the business has a unique name, simply searching the name should bring up the website in the top results.

2. Check Social Media Profiles:

   • Many businesses link their website on platforms like LinkedIn, Instagram, or Facebook. Look for the "Website" section in their profiles.

3. Use WHOIS Lookup:

   • If you suspect a business has a website but can’t find it, use a WHOIS lookup tool (e.g., whois.net) to search for domain ownership using the business name.

4. Local Business Directories:

   • Platforms like Google My Business, Yelp, or Yellow Pages often list the website URL for businesses.

Step 2: Three Simple Website Audits You Can Do Yourself

Once you’ve found the website URL, you can perform these three simple audits to assess its performance, SEO health, and competitive standing.

Audit 1: Google PageSpeed Insights (Website Speed Test)

Why It’s Important: Website speed impacts user experience, SEO rankings, and conversion rates. How to Perform the Audit:

1. Go to Google PageSpeed Insights.

2. Enter the website URL and click “Analyze.”

3. Review the results for both mobile and desktop performance.

   • Look for metrics like First Contentful Paint (FCP) and Largest Contentful Paint (LCP).

   • Google will provide suggestions to improve speed, such as optimizing images or reducing JavaScript.

Pro Tip: Aim for a score of 90+ for optimal performance.

Audit 2: Competitor Analysis with WeezleSearch.com

Why It’s Important: Understanding how a business compares to its competitors can reveal opportunities for improvement. How to Perform the Audit:

1. Visit WeezleSearch.com.

2. Enter the website URL and select the “Competitor Audit” option.

3. The tool will generate a report comparing the website’s:

   • SEO performance (e.g., keyword rankings).

   • Traffic sources (organic, paid, referral).

   • Backlink profile compared to competitors.

Pro Tip: Use the insights to identify gaps in content, keywords, or backlinks that the business can target to outperform competitors.

Audit 3: Free Backlink and SEO Audit with Ahrefs Webmaster Tools

Why It’s Important: Backlinks and SEO health are critical for search engine rankings and visibility. How to Perform the Audit:

(Side note : I just go to this site sometimes and take a screenshot to show the prospect that their website "sucks respectfully" : Ahrefs URL checker

But also,

1. Sign up for a free account on Ahrefs Webmaster Tools.

2. Verify the website ownership (if it’s your business) or use the free Site Explorer tool for limited data on competitors.

3. Analyze the following:

   • Backlink Profile: Check the number and quality of backlinks.

   • Organic Keywords: See which keywords the website ranks for.

   • Top Pages: Identify the pages driving the most traffic.

Pro Tip: Look for toxic backlinks (spammy or low-quality links) and disavow them if necessary to improve domain authority.

Bonus Tools for Additional Audits

If you want to go beyond the basics, here are a few more free tools you can use:

1. SEMrush Site Audit:

   • Set up a free account on SEMrush and run a basic site audit.

   • Focus on issues like crawlability, indexability, and broken links.

2. WebYes Free Audit Tool:

   • Use WebYes to perform a free audit of website performance, accessibility, and SEO.

3. HubSpot Website Grader:

   • Visit HubSpot Website Grader to get a quick overview of the website’s performance, mobile-friendliness, SEO, and security.

Final Thoughts

Finding a website URL and conducting basic audits doesn’t require advanced technical skills. By using tools like Google PageSpeed Insights, WeezleSearch.com, and Ahrefs Webmaster Tools, you can quickly assess a website’s performance, SEO health, and competitive position. These insights can help your sales team craft more informed pitches and identify areas where the business can improve.

Remember: Regular audits are key to maintaining a strong online presence and staying ahead of competitors!

Cheers,

Austin Pray

CEO | Weezle Marketing