Simple Explanation of What You Do : Overview / Services / Packages / Compensation / Scripts / More!
- Austin Pray

- 2 days ago
- 7 min read
Weezle Marketing helps businesses get more customers online by fixing the things that make people trust, find, and choose them.
That usually includes:
Websites that convert visitors into leads.
Google Business Profile optimization so they show up locally.
SEO/AEO/GEO so people and AI tools can find them.
Ads to bring in faster leads.
Social media/content to make them look active and trustworthy.
Video/editing so they have better content.
Reputation/press so their brand looks credible.
The easiest way to say it:
“We help local businesses look better, get found faster, and turn more people into customers using websites, Google, SEO, ads, social media, AI search, and content.”
Even simpler:
“We help businesses get more leads online and look more trustworthy when people search for them.”
The 3 Packages
Package 1: $998/month — Starter Growth
Best for small businesses that need the basics cleaned up.
Includes things like:
Website updates or landing page help
Google Business Profile optimization
Basic local SEO
Monthly content or social support
Review/reputation help
Basic reporting
Best customer: Newer business, small local business, solo operator, contractor, med spa, cleaner, landscaper, coach, etc.
Package 2: $2,222/month — Growth Partner
Best for businesses ready to grow consistently.
Includes everything in Starter, plus more execution:
Website/landing page improvementsSEO/content strategyGoogle Business Profile growthSocial content supportLead generation campaignsEmail/SMS follow-up strategyMonthly reporting and strategy
Best customer: Business already making money that wants more leads and better marketing.
Package 3: $4,987/month — Full-Service Marketing Team
Best for businesses that want Weezle to become their outsourced marketing department.
Includes heavier execution:
Full website/landing page strategySEO/AEO/GEOAds strategy and managementSocial media contentVideo/content repurposingGoogle Business ProfileReputation managementPress/authority campaignsMonthly strategy callsFunnel and lead follow-up help
Best customer: Established business that wants serious growth and can afford to invest.
What I Need From You Daily
This is the simple version for your friend:
Your Main Job
Start conversations with business owners and get them interested enough to book a call with me.
You do not need to close everything. You do not need to know every technical detail. You just need to find people who need marketing help and introduce them to Weezle.
Daily Tasks
1. Find 10–25 businesses per day
Look for businesses that clearly need help, such as:
Bad or outdated website
Poor Google reviews
Not ranking on Google
Weak social media
No clear offer
Bad photos
Slow website
No booking/contact flow
Competitors look better than them
Good industries to target:
Roofers
HVAC
Plumbers
Electricians
Landscapers
Med spas
Chiropractors
Dentists
Real estate agents
Restaurants
Gyms
Coaches
Local service businesses
Home service companies
2. Send 10–25 simple messages per day
These can be by Instagram, Facebook, LinkedIn, email, text, or in-person.
The goal is not to sell the whole package immediately.
The goal is to start a conversation.
3. Track every lead
Use a simple spreadsheet with:
Business name
Owner/contact name
Website
Phone/email/social link
What looks broken
Date contacted
Response
Follow-up date
Call booked?
Sold?
Package sold?
4. Follow up daily
Most people will not answer the first time.
Follow up after:
2 days
5 days
10 days
2 weeks
Keep it casual.
5. Book calls for me
Once they show interest, say:
“Perfect. The best next step is a quick call with Cody/Weezle so he can look at what you have now and show you what he’d fix first.”
Then send them to your calendar link or connect them directly.
What You Should Say to Businesses
Simple First Message
Hey, I came across your business and noticed a few things online that could probably help you get more calls/leads. My friend runs Weezle Marketing, and they help businesses improve their website, Google presence, SEO, ads, and content so more people find and trust them. Would you be open to a quick look at what could be improved?
More Direct Message
Hey, I was looking at your website/Google listing and I think there are a few easy wins that could help you get more leads. My friend owns Weezle Marketing and helps local businesses get found online, look more trustworthy, and turn more visitors into customers. Want me to connect you?
In-Person Version
I help connect business owners with a marketing company that fixes websites, Google listings, SEO, ads, and content so they can get more leads. I noticed your business might have a few easy opportunities. Would you be open to a quick intro?
If They Ask “What Do They Do?”
Say:
They help businesses get more leads online by improving their website, Google presence, SEO, ads, social media, content, and reputation. Basically, they make sure when people find you online, you look trustworthy and they actually contact you.
If They Ask “How Much?”
Say:
Packages usually start around $998/month and go up depending on how much help you need. The main options are $998, $2,222, and $4,987 per month. The best fit depends on whether you just need the basics fixed or want a full marketing team helping every month.
If They Say “I Already Have Marketing”
Say:
Totally. A lot of businesses do. Sometimes Weezle just helps find the gaps, like weak Google ranking, bad conversion, poor follow-up, outdated content, or ads not performing. It might still be worth a quick second opinion.
Pay Breakdown Options
Here are a few simple compensation models you could offer your friend.
Option 1: Commission Only
This is the safest for you because you only pay when they help bring in money.
$997/month package
Friend gets: $300 upfront when client paysOptional: $100/month for 3 months if client stays
Total possible: $650
$2,222/month package
Friend gets: $750 upfront when client paysOptional: $200/month for 3 months if client stays
Total possible: $1,400
$4,987/month package
Friend gets: $1,500 upfront when client paysOptional: $500/month for 3 months if client stays
Total possible: $3,050
This is simple and motivating.
Option 2: Percentage Commission
Good if you want the pay to scale naturally.
Suggested structure
20% of the first month’s payment for a closed deal.
That would be:
$997 package = $199.60
$2,222 package = $444.40
$4,987 package = $997.40
You could also do:
10% monthly recurring for the first 3 months
That would be:
$997 package = $99.80/month for 3 months = $299.40
$2,222 package = $222.20/month for 3 months = $666.60
$4,987 package = $498.70/month for 3 months = $1,496.10
Option 3: Appointment Setter Pay
Best if they are only booking calls, not closing deals.
Pay them when a qualified call actually happens.
Qualified booked call
$25–$50 per call that shows up
Bonus if the call closes
$997 package = $250 bonus
$2,222 package = $500 bonus
$4,987 package = $1,000 bonus
This keeps them motivated to book real prospects, not random people.
Option 4: Best Overall Plan
This is what I would recommend:
For the first 30 days
Commission only.
Pay them:
$50 for every qualified call that shows upPlus closing bonus:
$997 package = $300
$2,222 package = $750
$4,987 package = $1,500
Optional recurring kicker:
Give them 5% monthly recurring for 3 months if the client stays.
That recurring kicker would be:
$997 package = $49.90/month
$2,222 package = $111.10/month
$4,987 package = $249.35/month
This is fair because they get paid for real effort, but you are not paying a salary before results happen.
What Counts as a Qualified Lead?
A lead only counts if they meet these rules:
They own or influence a real business
They have a website, Google listing, or social presence to review
They are open to marketing help
They can afford at least $998/month
They are willing to take a call
They are not just “curious” with no intent
What Does Not Count?
Friends who are just being nicePeople with no businessPeople who cannot afford marketingSomeone who only wants free adviceSomeone who never shows up to the callSomeone who is not the decision-maker
Simple Expectations
What I Expect From You
I expect you to:
Prospect dailySend messages consistentlyTrack every leadFollow upBook qualified callsBe honest about what we doNot promise things I did not approveRepresent the brand professionally
What You Can Expect From Me
You can expect me to:
Explain the services clearlyHelp you know who to targetGive you scriptsReview leads with youTake the sales callsClose the dealsFulfill the work after the salePay you when the client pays
What Not To Say
Do not promise:
Guaranteed #1 rankings
Guaranteed leads
Guaranteed revenue
Instant results
Specific ad results without reviewing the account
That we can fix everything overnight
Better thing to say:
“We can look at where you are now, find the biggest gaps, and show you the best path to getting more leads and looking stronger online.”
Simple SOP For My Friend
Step 1: Find businesses
Look for local businesses that need better marketing.
Step 2: Check their online presence
Look at:
WebsiteGoogle reviewsGoogle rankingSocial mediaPhotosMessagingCompetitors
Step 3: Message them
Use the simple outreach script.
Step 4: Start a conversation
Ask what they are currently doing for marketing and whether they want more leads.
Step 5: Book the call
Send them to Weezle for a marketing review.
Step 6: Track everything
Update the spreadsheet daily.
Step 7: Follow up
Do not stop after one message.
Daily Scorecard
This is what they should aim for each day:
10–25 new businesses found10–25 messages sent5–10 follow-ups sent1–3 real conversations started1–3 calls booked per week
A good first goal:
Book 4–8 qualified calls per month.
If 1–2 of those close, they can make solid side money and help you grow.
Simple Message You may have Received
Here’s the cleaned-up version I literally send:
Hey bro, I wanted to simplify what I’d need from you if you want to help sell Weezle Marketing packages. Basically, Weezle helps businesses get more leads online by improving their website, Google presence, SEO, ads, social media, content, reputation, and AI search visibility. The easiest way to explain it is: we help businesses look better, get found faster, and turn more people into customers. Your role would be simple: find businesses that clearly need marketing help, start conversations, and book qualified calls with me. You do not need to know every technical detail or close the deal yourself. I’ll handle the strategy, sales call, and fulfillment. Daily, I’d want you finding 10–25 businesses, sending 10–25 messages, following up with people, and tracking everything in a spreadsheet. Good leads are businesses that can afford at least $998/month, need help with their online presence, and are open to a call. Our packages are $998/month, $2,222/month, and $4,987/month depending on how much help they need. For pay, I’d start with commission: $50 for every qualified call that actually shows up, plus a bonus if they close. $300 for a $997/month client, $750 for a $2,222/month client, and $1,500 for a $4,987/month client. I may also add a small recurring bonus for the first 3 months if the client stays. The biggest thing is consistency. I need someone who can start conversations, follow up, track leads, and not overpromise. Your job is to open the door. My job is to close the deal and deliver the work.
My Recommended Setup
I’d keep it very simple:
Role: Referral Partner / Appointment Setter
Daily ask: 10–25 new outreaches plus follow-ups
Pay: $50 per qualified show-up call
Close bonus: $300 / $750 / $1,500 depending on package
Optional kicker: 5% recurring for 3 months
Trial period: 30 days
Goal: 4–8 qualified calls booked per month
Cheers,
Austin Pray
CEO | Weezle Marketing




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